If Sam Caldwell, 31, had the energy to login to her Chase mobile banking app, she might notice that her credit card balance is currently $271 lower than her monthly average.
Following a slew of negative news developments, including but not limited to, ever diminishing women’s civil rights, the global climate crisis and the surging coronavirus pandemic, Sam returned home from her mundane office job to lie on the cold parquet floors of her one-bedroom apartment.
“Normally, I would spend my evening scrolling through social media for hours, comparing myself to others, while making the occasional impulse purchase here and there. But this week? I’m too mentally and physically exhausted to even do that,” admitted Sam.
In fact, it’s been three whole days since she’s made a single frivolous online purchase.
Sam noted that Chase bank observed the unusual 3-day period of inactivity and sent her a text message wellness check to verify that she was not deceased.
We asked local economist, Craig Johnson, to weigh in. “With consumers it’s tricky, because you want them to be depressed and dissatisfied enough to be susceptible to advertising, but not so depressed they are too exhausted to click ‘Add to cart’.”
“If this keeps up, we could really see the economy start to suffer,” Craig warned.